Choose the Right Keywords To Blog About
Using the right search terms by targeting keywords in your business or ministry blog posts will result in increased page rankings in the search engines (Google, Yahoo, Bing). This is accomplished by determining your winnable keywords via careful and comprehensive keyword research, and then incorporating those words and terms into the posts as you write. You can do this keyword research on your own. Google keyword research tool (Google: Google Keyword Tool) is one of the best keyword research tools to start with. You can also retain a premier blogging service company like Pathmaker Marketing, that is adept at the process, to ensure you get it done correctly.
Once proper research is done, a good premier blogging service can usually identify a total potential keyword pool of about 1500 terms to pursue. Then you have to rank those terms by winnability: determining their potential for you to win a page one ranking on each of them. Some will be winnable. Others will not be winnable without an enormous budget. Choosing the right keywords is important. Make sure you choose the keywords that are not only winnable, but also relevant to your target niche, and is something you know you can share expertise on.
Good Blog Post Titles
Those few words at the beginning of your blog post can be the difference between the post being read and spread like a virus through the web like a wild fire and it languishing in your archives, barely noticed. Good titles are half the battle when it comes to grabbing a reader's attention and are great markers of a premier blog. The title can be the only thing that people see. Write a boring, complicated or confusing title and it doesn’t matter what you’ve written in the post.
Some suggestions for creating blog titles:
Offer a Benefit - "Floyder - - It Don’t Get No Better Than Free!"
Create Controversy or Debate - "Floyder - - Google Says I'm a Nudist!"
Ask a Question - "Does Your Blog Contain Winnable Keywords?"
Personalize Titles - "Include Virtual Tours in Your Internet Marketing Ideas"
Use Keywords - "The Upsides of a Premier Blogging Service"
Use Power Words - "The Great "SWEEP STEAKS" Contest"
Humor Titles - "Floyder - - I don't even know what a bloghead is!"
Content For Your Blog
by Jeffrey Gray, iContact Marketing Manager
Every website with a blog has the same conundrum — what to write about. We ask ourselves too, don’t worry. I think the important thing to remember is that your blog is yours —your content, your information and for your readers. Anything that keeps them coming back for more is worthy of writing.
One thing everyone should remember about their business’ blog is that it should always be relevant to the reader’s assumption of what they’ll be reading about. You should always play to their emotions, desires and needs. What they are coming to your blog for is entertainment, information, and/or something to do.
So what do you write about? Since every business is different, let’s pretend you sell medication for animals online. Just because you sell medications for animals doesn’t mean that you should ONLY talk about pet medicine in your blog. You can expand your blog to be about pets in general and keep the focus on pets, be it medications, food/drug recalls, squeaky toys, pet how-to’s, or even reader submissions for pictures, pet stories, testimonials, and content.
I like to think a blog can have some exceptions to the content relevancy rule though. If there is something you or your business is passionate about and would like to help get the word out – by all means use your blog. Did your company take part in a great event that you want to share? That’s fine – all blog posts don’t have to be about pets, because readers are interested in your business too, otherwise they’d be at another blog.
A quick bullet list of ideas for a blog related to pet medicine:
- News and announcements
- Pet news
- Pointing them to articles in other online publications about pets
- Sales you might have coming up
- Reminders about necessary medications
- Drug needs/recalls
- Facts/Information about diseases in animals
- Preventable disease and how to take care of your pet (I didn’t know that tulips were bad for cats!)
- Info about fleas/ticks
- Funny pictures of animals
- Stories about heroic animals
- Reader submissions (show off their pets doing stuff)
I hope this list helps you think about how many different avenues you can take with your blog content. What you determine you can write for your blog, is endless. Start a notebook (on or offline) of blog post ideas, or articles you’ve found online that you’d like to share in your blog. Create a calendar of blog posts (for two reasons: 1. To keep track of what you’re going to post and when, and 2. To remind yourself to post!). Have fun with your blog and your readers will have fun with you!
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iContact Corp. is a provider of e-mail marketing services to small and mid-sized businesses located in Durham, NC. It is an alliance partner of premier blogging service company Pathmaker Marketing.
Components of an Internet Business Marketing Promotional Plan
Promoting your website is similar to promoting any product, but there are several aspects of an Internet Business Marketing Promotional Plan that you’ll want to take into account as you create a plan for non profit fundraising.
1. Define WHAT (the message) I want to say to WHOM (the audience), WHY (ROI) I want to say it to them, and WHEN I want to say it to them.
2. Identify internal channels to pursue.
3. Identify the media outlets that will accomplish #1 through paid advertising.
4. Identify other channels that will accomplish #1 through publicity.
5. Flesh out the strategy with tactical details, cost, specific due dates and responsibilities.
Pathmaker Marketing can help you sort through the best channels to promote your non profit. Give us a call at 623-322-3334.
1. Define WHAT (the message) I want to say to WHOM (the audience), WHY (ROI) I want to say it to them, and WHEN I want to say it to them.
2. Identify internal channels to pursue.
3. Identify the media outlets that will accomplish #1 through paid advertising.
4. Identify other channels that will accomplish #1 through publicity.
5. Flesh out the strategy with tactical details, cost, specific due dates and responsibilities.
Pathmaker Marketing can help you sort through the best channels to promote your non profit. Give us a call at 623-322-3334.
Do You Know Your Rankings on Google, Yahoo and MSN?
Organic search traffic is central to generating visitors to your website. When your competitors are out there getting buku visitors, and you're not even in the ballgame, it's time to change that nonsense fast.
It's imperative you find the right keywords, optimize your website for the top three search engines and do your submissions if what you want is to have more than a passing prayer at showing up. Establishing priority links makes a big difference too. This all takes some time, but the payoff is huge once you start seeing your visitations rise.
Pathmaker Marketing can help you get your site into the search marketing channel, and through optimization elevate your rankings over time. Give us a jingle to get your SEO process started, and being seeing results that you never thought possible. Call 623-322-3334 to schedule a free consultation now.
It's imperative you find the right keywords, optimize your website for the top three search engines and do your submissions if what you want is to have more than a passing prayer at showing up. Establishing priority links makes a big difference too. This all takes some time, but the payoff is huge once you start seeing your visitations rise.
Pathmaker Marketing can help you get your site into the search marketing channel, and through optimization elevate your rankings over time. Give us a jingle to get your SEO process started, and being seeing results that you never thought possible. Call 623-322-3334 to schedule a free consultation now.
Christian Blogging and Keyword Marketing
by Randall Mains
Choosing a Premier Blogging Service makes all the difference in the world.
The blog post that you are reading right now is part of a 50 Keyword, Compended Blogging system. It's a high -powered outreach tool and ministry marketing machine rolled into one. It could easily be adapted as your church blog, ministry blog or christian blogging system. To see how this superior blogging tool works, review the posts on my page, notice the categories that are targeting keywords in the right sidebar, click on my calls to action, and enjoy the overall professionalism of this incredible ministry tool.
Consider this as an upgrade to your church outreach online. See it as a major player in your non profit marketing lineup. Consider it thoroughly as one of your key outreach ideas. Add it to your core set of small business marketing strategies. Use it as an outlet for preaching or teaching from your pastors, elders, deacons or lay leaders.
Here's how the blog services work:
1. I do strategic keyword research to find those golden search terms that I want my blog to appear in the top 10 results on Google, Yahoo or MSN.
2. I faithfully and thoughtfully blog about internet marketing ideas three times a week or more on my keyword categories (I add other users as I want at to help push up my weekly postings).
3. The compending system takes my posts and appropriately distributes them (compends and re-allocates) onto my 50 keyword blogs in a search engine optimized fashion, notifying Google about my new content, and saving me tons of time and effort.
4. After about 50 posts Google starts to notice me and display by blogs in my keyword results.
5. After 200 posts I'm getting seen as an authority on my subject(s) so I begin to get significant traffic on my target search terms. This goes on forever if I keep on blogging.
6. I work to convert the qualified traffic that visits my blog into lists, leads or sales through calls to action like Whitepaper Downloads, Case Studies, Webinars, Email Signups, etc.
7. I watch my business grow because my blog establishes me as an authority in my field and brings me qualified search traffic every single day.
8. I buy groceries and clothes and other stuff for the wife and kids.
9. I go to sleep happy as my business grows and I become more successful online.
Any Questions?
Call me at 1-623-322-3334. Ask for Randall Mains at Pathmaker Marketing. Ask about my Premier Blogging Service that is keyword marketing my business all across the internet. If I can do it, so can you. Call today.
Choosing a Premier Blogging Service makes all the difference in the world.
The blog post that you are reading right now is part of a 50 Keyword, Compended Blogging system. It's a high -powered outreach tool and ministry marketing machine rolled into one. It could easily be adapted as your church blog, ministry blog or christian blogging system. To see how this superior blogging tool works, review the posts on my page, notice the categories that are targeting keywords in the right sidebar, click on my calls to action, and enjoy the overall professionalism of this incredible ministry tool.
Consider this as an upgrade to your church outreach online. See it as a major player in your non profit marketing lineup. Consider it thoroughly as one of your key outreach ideas. Add it to your core set of small business marketing strategies. Use it as an outlet for preaching or teaching from your pastors, elders, deacons or lay leaders.
Here's how the blog services work:
1. I do strategic keyword research to find those golden search terms that I want my blog to appear in the top 10 results on Google, Yahoo or MSN.
2. I faithfully and thoughtfully blog about internet marketing ideas three times a week or more on my keyword categories (I add other users as I want at to help push up my weekly postings).
3. The compending system takes my posts and appropriately distributes them (compends and re-allocates) onto my 50 keyword blogs in a search engine optimized fashion, notifying Google about my new content, and saving me tons of time and effort.
4. After about 50 posts Google starts to notice me and display by blogs in my keyword results.
5. After 200 posts I'm getting seen as an authority on my subject(s) so I begin to get significant traffic on my target search terms. This goes on forever if I keep on blogging.
6. I work to convert the qualified traffic that visits my blog into lists, leads or sales through calls to action like Whitepaper Downloads, Case Studies, Webinars, Email Signups, etc.
7. I watch my business grow because my blog establishes me as an authority in my field and brings me qualified search traffic every single day.
8. I buy groceries and clothes and other stuff for the wife and kids.
9. I go to sleep happy as my business grows and I become more successful online.
Any Questions?
Call me at 1-623-322-3334. Ask for Randall Mains at Pathmaker Marketing. Ask about my Premier Blogging Service that is keyword marketing my business all across the internet. If I can do it, so can you. Call today.
Premier Blogging Service Delivers Premier Blogging Results
by Randall Mains
What you really want out of a premier blogging service is to see it deliver results, right?
Well, consider this. With four posts to this compended, Keyword Blog system, I've already gotten to a Top 10 position on Google for this Keyword phrase: Premier Blogging Service. And I intend to stay there by talking about all the merits of this keyword marketing, compended, premier blogging tool.
For one, it flows my blog posts automatically onto the appropriate keyword blog categories. That saves me a ton of time and effort that I get to spend in other areas of my life. This unique feature is called compending. Said in another way, it automatically "populates" each appropriate keyword blog every time I post to my main blog.
Secondly, it search engine optimizes all my blog posts, guiding me to create content that makes the search engines, like Google, Yahoo and Bing, very happy. Plus the content is targeting keywords on the internet.
Thirdly, I can have unlimited users on my system so other friends, staffers or colleagues can help me in the blogging process. That doesn't cost me anything extra. And I like the extra help. It gives my blog the edge in developing ongoing, relevant content.
Fourthly, it allows me to generate content that gets flowed all across the internet. In doing so, it finds me new friends, who like what I have to say, and want to consider further the services I have to offer.
Fifthly (is that a word?), I can autoflow all my blog posts from this system onto my other "free" blog accounts.
Finally, it's so easy to use, I just love it. And it comes with complete tech support so that if anything ever goes wrong (which it never does), I'm covered.
If you'd like a Free Demo on this exceptional internet marketing tool, (which can easily become your church blog, ministry blog, church outreach, christian blogging tool, christian marketing tool, non profit marketing tool, or small business blog service), please call me today at 1-623-322-3334. Ask for Randall Mains, and I'll be glad to share my enthusiasm with you about this fine product that you can take advantage of too.
What you really want out of a premier blogging service is to see it deliver results, right?
Well, consider this. With four posts to this compended, Keyword Blog system, I've already gotten to a Top 10 position on Google for this Keyword phrase: Premier Blogging Service. And I intend to stay there by talking about all the merits of this keyword marketing, compended, premier blogging tool.
For one, it flows my blog posts automatically onto the appropriate keyword blog categories. That saves me a ton of time and effort that I get to spend in other areas of my life. This unique feature is called compending. Said in another way, it automatically "populates" each appropriate keyword blog every time I post to my main blog.
Secondly, it search engine optimizes all my blog posts, guiding me to create content that makes the search engines, like Google, Yahoo and Bing, very happy. Plus the content is targeting keywords on the internet.
Thirdly, I can have unlimited users on my system so other friends, staffers or colleagues can help me in the blogging process. That doesn't cost me anything extra. And I like the extra help. It gives my blog the edge in developing ongoing, relevant content.
Fourthly, it allows me to generate content that gets flowed all across the internet. In doing so, it finds me new friends, who like what I have to say, and want to consider further the services I have to offer.
Fifthly (is that a word?), I can autoflow all my blog posts from this system onto my other "free" blog accounts.
Finally, it's so easy to use, I just love it. And it comes with complete tech support so that if anything ever goes wrong (which it never does), I'm covered.
If you'd like a Free Demo on this exceptional internet marketing tool, (which can easily become your church blog, ministry blog, church outreach, christian blogging tool, christian marketing tool, non profit marketing tool, or small business blog service), please call me today at 1-623-322-3334. Ask for Randall Mains, and I'll be glad to share my enthusiasm with you about this fine product that you can take advantage of too.
9 Reasons to Choose a Premier Blogging Service
by Randall Mains
Installing an effective ministry blog or church blog can be a simple decision. Do you want to go the free route, using a service like Wordpress or Blogger, or do you want to go with a premium service like Compendium which costs something but is a real marketing tool for your ministry?
I would argue to go with the premier blogging service first. Then add your free blog services later. Let me explain why I feel that way.
The compended blog tool that I use is a superior outreach and promotional vehicle for my company and could be for your ministry, church or small business as well. It gives me the following advantages in effective internet marketing:
1. It allows me to establish multiple Keyword blogs. Each of these Keyword blog terms has been carefully researched, then run through 2-3 serious evaluation layers, giving me a high degree of confidence that my Keyword Blogs can bust into a Top 10 listing on Google, Yahoo or Bing. As long as I stay committed to developing relevant content for my keywords, this tool assures me a fighting chance for a Top 10 listing on my terms. It could do the same for you.
2. It populates all my Keyword blogs automatically as I create my primary blog posts. This saves me a huge amount of time and energy. It effectively leverages my writing effort dozens of times over. For example, once I finish writing this blog post, the system will automatically "compend" it to these other relevant Keyword Blogs (Blog Services, Ministry Blogs, Church Blog, Premier Blogging Service, Ministry Blog, Christian Blogging, etc). Do you get that incredible advantage?
3. Each Keyword Blog is also fully Search Engine Optimized on that term for Google, Yahoo and Bing. That begins with each blog having a unique URL. It also includes a nifty color bar tool that enables me to create each post in a way that my copy is fully optimized for my terms. I would have to do these steps manually otherwise, a time-draining process at best, even for a marketing firm like ours. For those who don't understand the SEO process at all, this advantage would be out of reach. If you paid someone to Search Engine Optimize your blog, it would cost you hundreds, maybe even thousands of dollars of income. It might even be money well spent, if it gets you a top listing for your blog, but the point is, I don't have to spend any money on SEO with this tool, because my blogs are already optimized for every keyword in our system. Yours would be too.
4. It allows me to have unlimited blogger accounts. I can open up the blogging process to as many staffers or writers as I 'd like, at no additional cost to me. This gives me the advantage of getting content from multiple sources rather than just relying on myself or a few dedicated writers. If you're a church, for example, you could have your Senior Pastor, Associate Pastor, Youth Pastor, Worship Leader, C.E. Director, even Deacons and Elders all blogging on the same system, under one account.
5. It notifies the search engines each time we update our blog. This process, called pinging, keeps Google informed that there is new content available for evaluation. It does this step so you don't have to.
6. It is actively fighting to get me visibility on my keywords -- it's a true marketing tool. The compending and optimization process, by intent and design, is looking to establish a presence for each keyword in my blog in the Top 10 results of a Google search. This primary goal recognizes that if I get presence on my terms, I will get qualified traffic from those terms to my blog. Qualified traffic to my blog means qualified names added to my email lists, new leads to my church, new sales for my business and/or gifts to my ministry. This system is prospecting for new customers for me even as it establishes me as an authority in my areas of expertise. It would accomplish the same strategic objective for your company.
7. It allows me to autoflow my content to the free blog services. Once my premier blogging service is installed, then I also have the option to begin flowing my blog content automatically into numerous other free blog services like Wordpress, Blogger, Xanga, LiveJournal, Vox, etc. This way I get all the advantages of my superior marketing tool and maintain a presence in the other blog services, without any additional effort on my part. You would establish a substantial presence across the internet with this tool in your marketing lineup.
8. It allows me to control the posting process. Each post that gets submitted from my bloggers goes into a queue waiting for my approval. This allows me to oversee the posts, perform quality control if necessary, and approve them before they go live. You would have the same measure of content control.
9. It comes with a superior team of tech support professionals. Although it's really a turn-key process, if you need help in getting to success using this superior tool, the Pathmaker Marketing team and Compendium are both available to help you.
For a Free Demo of these online marketing tools, call me today at 623-322-3334, and I'd be more than happy to discuss in more detail how this resource could be implemented for your church ministry, non profit organization or small business.
Installing an effective ministry blog or church blog can be a simple decision. Do you want to go the free route, using a service like Wordpress or Blogger, or do you want to go with a premium service like Compendium which costs something but is a real marketing tool for your ministry?
I would argue to go with the premier blogging service first. Then add your free blog services later. Let me explain why I feel that way.
The compended blog tool that I use is a superior outreach and promotional vehicle for my company and could be for your ministry, church or small business as well. It gives me the following advantages in effective internet marketing:
1. It allows me to establish multiple Keyword blogs. Each of these Keyword blog terms has been carefully researched, then run through 2-3 serious evaluation layers, giving me a high degree of confidence that my Keyword Blogs can bust into a Top 10 listing on Google, Yahoo or Bing. As long as I stay committed to developing relevant content for my keywords, this tool assures me a fighting chance for a Top 10 listing on my terms. It could do the same for you.
2. It populates all my Keyword blogs automatically as I create my primary blog posts. This saves me a huge amount of time and energy. It effectively leverages my writing effort dozens of times over. For example, once I finish writing this blog post, the system will automatically "compend" it to these other relevant Keyword Blogs (Blog Services, Ministry Blogs, Church Blog, Premier Blogging Service, Ministry Blog, Christian Blogging, etc). Do you get that incredible advantage?
3. Each Keyword Blog is also fully Search Engine Optimized on that term for Google, Yahoo and Bing. That begins with each blog having a unique URL. It also includes a nifty color bar tool that enables me to create each post in a way that my copy is fully optimized for my terms. I would have to do these steps manually otherwise, a time-draining process at best, even for a marketing firm like ours. For those who don't understand the SEO process at all, this advantage would be out of reach. If you paid someone to Search Engine Optimize your blog, it would cost you hundreds, maybe even thousands of dollars of income. It might even be money well spent, if it gets you a top listing for your blog, but the point is, I don't have to spend any money on SEO with this tool, because my blogs are already optimized for every keyword in our system. Yours would be too.
4. It allows me to have unlimited blogger accounts. I can open up the blogging process to as many staffers or writers as I 'd like, at no additional cost to me. This gives me the advantage of getting content from multiple sources rather than just relying on myself or a few dedicated writers. If you're a church, for example, you could have your Senior Pastor, Associate Pastor, Youth Pastor, Worship Leader, C.E. Director, even Deacons and Elders all blogging on the same system, under one account.
5. It notifies the search engines each time we update our blog. This process, called pinging, keeps Google informed that there is new content available for evaluation. It does this step so you don't have to.
6. It is actively fighting to get me visibility on my keywords -- it's a true marketing tool. The compending and optimization process, by intent and design, is looking to establish a presence for each keyword in my blog in the Top 10 results of a Google search. This primary goal recognizes that if I get presence on my terms, I will get qualified traffic from those terms to my blog. Qualified traffic to my blog means qualified names added to my email lists, new leads to my church, new sales for my business and/or gifts to my ministry. This system is prospecting for new customers for me even as it establishes me as an authority in my areas of expertise. It would accomplish the same strategic objective for your company.
7. It allows me to autoflow my content to the free blog services. Once my premier blogging service is installed, then I also have the option to begin flowing my blog content automatically into numerous other free blog services like Wordpress, Blogger, Xanga, LiveJournal, Vox, etc. This way I get all the advantages of my superior marketing tool and maintain a presence in the other blog services, without any additional effort on my part. You would establish a substantial presence across the internet with this tool in your marketing lineup.
8. It allows me to control the posting process. Each post that gets submitted from my bloggers goes into a queue waiting for my approval. This allows me to oversee the posts, perform quality control if necessary, and approve them before they go live. You would have the same measure of content control.
9. It comes with a superior team of tech support professionals. Although it's really a turn-key process, if you need help in getting to success using this superior tool, the Pathmaker Marketing team and Compendium are both available to help you.
For a Free Demo of these online marketing tools, call me today at 623-322-3334, and I'd be more than happy to discuss in more detail how this resource could be implemented for your church ministry, non profit organization or small business.
